"FENTON is an elaborate mix of unexpected elements."
What I loved about this brand is precisely that, the unexpected combination of different elements and textures, rope and crystals, pearls and chains, creating a delightful vision for the eye and an evocation of the pop culture, they're truly one of a kind. It's easy to find out the signature of the brand when you see one of their pieces.
Fenton designer Dana Lorenz created FENTON in 2006. Dana entered the fashion industry, working for Gucci and Donna Karan, jewelry design started as a personal endeavor, but her pieces quickly grew a cult following, after that, Fenton was soon carried at the top retailers worldwide, she also created a more economical line called Fallon.
Let me show you part of her SS 2012 collection: